Part 1: Disney seems to be the winner of the streaming wars- at least for the year of 2020. Disney has acquired Pixar, 20th Century Fox, Lucasfilm, Marvel, ESPN, and A&E. This acquisition alone gives Disney rights to some of the most in-demand content that media users want. Even if Disney had only received the rights to the Marvel universe, that would be enough for a large majority of users, to sign up to their streaming service, Disney+. Marvel’s Avengers: Endgame, broke the box office record in 2019 for becoming the highest grossing film in history. And it seems all those Endgame viewers rushed to the site on the first day that Disney+ was launched. The website experienced a slew of technical difficulties that caused the site to glitch due to high website traffic. Disney has a well-established fan base that will follow their business decisions. Because of this cult-following and their huge financial success, this gives Disney the opportunity to take risks: “Building these services [Disney+ and the ESPN streaming service] would mean short-term economic pain, as Disney would begin holding back the movies and shows it would have licensed to Netflix for its own use on Disney+, forgoing some $150 million in income in 2019 alone” (Keegan). Disney can physically afford to take this financial blow due to its promised success and its consistent and loyal fans.
Part 2: (one line in my works cited keeps going all the way to the left I apologize)
When it comes to the losers of the streaming wars, two services come to mind: AppleTV and Netflix. These streaming services each have a different Achilles heel and may be lost in this future filled with streaming. Netflix was founded in 1997 and has been through the changes of the decades as streaming became an essential in everyday consumer life. The streaming service has put out their own original content that has become greatly successful in pop culture, but is it enough to power through the competition? Netflix has been virtually competitor-less since its birth. It’s ease and accessibility has become something the users yearn for at the end of a stressful day. However, all of these competitors have developed seemingly at once, threatening the once invulnerable company. In response to these services, Netflix has developed a plan to spend more than $17 billion on content in the upcoming year. In an article published by Variety, is it written that “...Netflix’s overall content spending is significantly higher than what big media conglomerates have told Wall Street they’re going to plow into their own streaming initiatives” (Spangler). Netflix’s CEOs have assured the public that they aren’t worried about the streaming wars or competitors, stating that the wars themselves aren’t even real. It seems like this $17 billion dollars could be in a bid for help, knowing that a threat is imminent. On the other hand, AppleTV is just a ploy to get users to buy their products. Apple is enticing its users to use its streaming platform- even for free for an entire year. But this only comes with the purchase of an Apple device. Yes, Apple has recruited mega-celebrities for their service, but not for the love of film or television- just to sell products. And this motive shows in the reviews for original AppleTV content. A review written for CNET for the show For All Mankind ends on a simple note: “For All Mankind isn't unlike the actual push toward the moon. That took awhile to get there too” (Carson). The foundation of AppleTV is based on sales and devices and not the actual content, which will harm the service in the next year.
Works Cited
Carson, Erin. “Apple TV PLus Launches For All Mankind on a Meandering Space Race.” CNET, CNET, 31 Oct. 2019, www.cnet.com/news/apple-tv-plus-launches-for-all-mankind-on- meandering-space-race-r eview/.
Keegan, Rebecca. “In Baby Yoda, Hollywood Sees Its Past, Present and Meme-Able Future.” The Hollywood Reporter, 20 Dec. 2019, www.hollywoodreporter.com/features/baby-yoda-represents-past- present-future-hollywood-1263588? tm_source=Sailthru&utm_medium=email&utm_campaign=THR%27s%2BTod ay%2Bin%2BEntertainment_now_2019-12- 19%2B07%3A18%3A10_ehayden&utm_term=hollywoodreporter_tie.
Spangler, Todd. “Netflix Projected to Spend More Than $17 Billion on Content in 2020.” Variety, 21 Jan. 2020, variety.com/2020/digital/news/netflix-2020-content-spending-17- billion-1203469237/.
The major media conglomerate which is best positioned to succeed in 2020 is Comcast. Comcast is destined to have a huge year because of their new content coming, and ownership of primetime important live sporting events. This upcoming April, Comcast is releasing a brand new streaming service called Peacock. Peacock is expected to carry top shows such as The Office, Law and Order, and Saturday Night Live (Szalai). According to data that Nielsen compiled for the Wall Street Journal last year, “The Office” was the most-watched show on Netflix before being taken off. Nielsen looked at the numbers over a 12-month period and found that the show accounted for 45.8 billion minutes watched which wasn’t even close to the second place, “Stranger Things,” which clocked in at 27.6 billion minutes (Metz).
Not only is the lineup of shows spectacular for Peacock, but Comcast and NBC are strategically working hard to make sure Peacock stands out from their competitors. Instead of having one base price, like some of the other competition, Peacock is introducing a pricing tiers system that includes three different options for consumers to choose from. The tiers are a free one with ads, a $10/month premium account, and a $15/month premium account (Spangler). The different price options lead to a great opportunity to put peacock ahead of its competition. Sites like Netflix and Hulu only have one base fare, and with the introduction of the tiers, consumers may not enjoy the limited flexibility. Dan Ives of Wedbush Securities said that Peacock “will clearly disrupt the leader, Netflix, and its subscriber trajectory in the streaming battle over the coming years. (Szalai))” Peacock will also be advertised heavily during top primetime showings on NBC. “Sunday Night Football,” which has been broadcasted by NBC for the past 13 years, was the most viewed program on broadcast television for the ninth consecutive year (Thorne). Even when Football isn’t in season, NBC still brings in the sports viewership. Comcast owns the right to primetime “Wednesday Night Hockey” and to the upcoming 2020 Summer Olympics in Tokyo. The most recent summer games, held in Rio de Janiero in 2016, drew in an audience of 3.6 billion viewers (Statista). All of these events serve as a great platform to advertise the brand new streaming service. Comcast is creating a streaming service with a lineup of shows that have an extreme cult following, and flexible prices for consumers to choose from. Comcast currently has the most viewed program on broadcast television for the ninth consecutive year, and the Tokyo Olympics will provide large ratings boost in the summer, and even more, content to be generated. Going into the new year, out of all the media conglomerates, Comcast is best positioned to succeed in 2020 compared to all its competitors.
Sources: Metz, Nina. “'The Office' Is Netflix's Most Popular Show, Even Though It Was Made for and Originally Aired on an Old-School Broadcast Network. Oh, the Irony.” Chicagotribune.com, 3 July 2019, www.chicagotribune.com/entertainment/tv/ct-mov-netflix-the-office-0705-20190703-fjlo4pkt5jb7llpo2aixl7o2pe-story.html.
Molla, Rani, and Peter Kafka. “Here's Who Owns Everything in the Media Today.” Vox, Vox, 5 Dec. 2019, www.vox.com/2018/1/23/16905844/media-landscape-verizon-amazon-comcast-disney-fox-relationships-chart.
Statista Research Department. “Olympic Games: TV Viewership Worldwide 2016.” Statista, 4 Mar. 2019, www.statista.com/statistics/287966/olympic-games-tv-viewership-worldwide/.
Szalai, Georg, and Paul Bond. “NBCUniversal's Peacock Unveiling: Analysts React.” The Hollywood Reporter, 17 Jan. 2020, www.hollywoodreporter.com/news/nbcuniversal-unveils-peacock-streaming-service-analysts-reactions-1270347.
Thorne, Will. “TV Ratings: 'Sunday Night Football' Ends Season at 4-Year High.” Variety, 30 Dec. 2019, variety.com/2019/tv/news/tv-ratings-sunday-night-football-ends-4-year-high-1203453870/.
The media conglomerate best set up for success in 2020 seems to be Disney, because of their new streaming service, Disney +. Disney + is a streaming service that came out in November of 2019, so it is still relatively new. After its release, it was the newest sensation in the streaming world. The streaming service has everything Disney has ever made, and that is not an exaggeration. From old shows like Suite Life of Zach and Cody, to old movies like the Star Wars trilogy, Disney has caught the eyes of new and old lovers of the company. With the help of The Mandalorian, and the newest Disney star “Baby Yoda,” Disney is racking in the money from the publicity. With a new Star Wars movie coming out as well, viewers are trying to go back and watch the old episodes, which are all on the Disney + streaming service. According to an article written by Rebecca Keegan for Hollywood Reporter, Disney expects to amass 60 to 90 million describers by the time they reach 2020. With new shows being added in 2020, Disney expects to maintain the popularity. Not everyone is a fan of Disney, as well as Disney +. In an article written for Forbes by Erik Kain, he admits to loving their content, but not loving the service itself. He marveled at The Mandalorian, but “the streaming service that hosts the show” was not great. This seems to be a common theme with Disney+. When the service was first launched, it experienced all kinds of technical difficulties, including the service actually crashing down the first day it opened up for viewers. Maybe Disney was unaware of the phenomenon they were creating, but that seems like no way to start up a streaming service. Kain in his article was not afraid to let readers know how shaky the service was, and how many times it froze while he was trying to watch the show. It goes to show you that even with his critique of Disney +, he is still using the service, and watching the great content it has produced so far. To go along with people not being fans od Disney and Disney + are the owners of Netflix. It seems that with a service like Disney+, many people have decided to cancel their subscriptions to Netflix. In an article written by Todd Spangler for Variety, Netflix is projected to spend more than $17 billion on new content in 2020. And while the owners of Netflix do not believe in the streaming wars, it is clear by their companies actions that they do see other companies as a threat, including that of Disney+. Although Netflix was picked the most by viewers when asked what other streaming service they use besides Television, Disney spent a much larger sum on original content in 2019. Disney is the new wave and has just been launched a few months ago. With Baby Yoda on the rise, as well as all the old classics, Netflix has their back against the walls, and in 2020 will be spending a lot of money to try and create new content to win the streaming battle.
Works Cited
Keegan, Rebecca. “In Baby Yoda, Hollywood Sees Its Past, Present and Meme-Able Future.” The Hollywood Reporter, 20 Dec. 2019, www.hollywoodreporter.com/features/baby-yoda-represents-past-present-future-hollywood-1263588?utm_source=Sailthru&%3Butm_medium=email&%3Butm_campaign=THR%27s%2BToday%2Bin%2BEntertainment_now_2019-12-19%2B07%3A18%3A10_ehayden&%3Butm_term=hollywoodreporter_tie
Spangler, Todd. “Netflix Projected to Spend More Than $17 Billion on Content in 2020.” Variety, 21 Jan. 2020, variety.com/2020/digital/news/netflix-2020-content-spending-17-billion-1203469237
Kain, Erik. “Disney Plus Review: Great Content, Bad Technology.” Forbes, Forbes Magazine, 7 Jan. 2020, www.forbes.com/sites/erikkain/2020/01/06/disney-plus-review-great-content-bad-technology/#6aea74875a05
Disney is most definitely the major media conglomerate that is going to flourish in 2020. Costing $6.00/month Disney+ is helping to make Disney itself in the forefront of all other major companies. This streaming service is not just extremely kid-friendly, but it is also loved by adults because of the many genres and unique touches on shows/movies. “Over the past two years, Iger has been singularly focused on reorienting The Walt Disney Company, founded in 1923 at the dawn of the motion picture industry, for its streaming future.” (Hollywood Reporter) The Walt Disney company has over $25 billion in revenue and is known to be one of the biggest media conglomerates. This company is positioned to be the most successful in 2020 simply because of all the different areas in which Disney is successful. Disney is not just known for their new streaming services, but they are known for their many theme parks around the globe, their own publishing company, shares is major broadcasting networks and radio stations, and even their own record companies. Disney is recognized around the globe not just for their name, but also known for their trademarks such as Pixar, Marvel, and LucasFilm. Looking even deeper into Disney’s ownerships, Disney owns some of the most popular television stations like ABC and ESPN, I sure don’t see other media conglomerates doing this much, do you? On the other hand, in regard to the media conglomerate that is going to endure the most harm in 2020 it is easily going to be Comcast. Although Comcast is still one of the only internet services in the country currently, Comcast has become pretty outdated compared to competitors. It is pretty known now that Comcast has jacked up their prices and people are becoming a bit uneasy with this change. Also, they are going to be launching a new streaming service in April called Peacock, this might seem like a good idea up front but compared to Apple TV, Netflix, Dinsey+, and even Hulu this might be a bad idea going into 2020. These other streaming companies have a much stronger brand name and people are not going to want to purchase yet another service. For Comcast, it is going to be a challenge to climb in success in order to even compete with these other streaming services, it is going to be interesting to see how that works out for them. Google Fiber has just been introduced in a few cities around the United States making yet another challenge coming towards Comcast this year. This launch with google offers pretty affordable internet and digital TV packages that are going to threaten Comcast. You might think because Comcast has a pretty strong name, that they will not run into issues but in fact it is going to be a pretty long year for them.
Lawler, Kelly. “Disney+ to Apple TV+ to Netflix: All the Major Streaming Services, Ranked.” USA Today, Gannett Satellite Information Network, 12 Nov. 2019, www.usatoday.com/story/entertainment/tv/2019/10/29/apple-tv-netflix-disney-all-streaming-services-ranked/2484448001/. Jarvey, Natalie. “Disney Over the Top: Bob Iger Bets the Company (and Hollywood's Future) on Streaming.” The Hollywood Reporter, 19 Oct. 2019, www.hollywoodreporter.com/features/bob-iger-bets-company-hollywood-s-future-streaming-1247663. Carpenter, J. William. “Top 5 Companies Owned by Disney.” Investopedia, Investopedia, 4 Dec. 2019, www.investopedia.com/articles/markets/102915/top-5-companies-owned-disney.asp.
“Media Giants - The Walt Disney Company | Merchants Of Cool | FRONTLINE.” PBS, Public Broadcasting Service, www.pbs.org/wgbh/pages/frontline/shows/cool/giants/disney.html. Henage, Chad. “2 Issues That Threaten Comcast's Future.” The Motley Fool, The Motley Fool, 24 Jan. 2014, www.fool.com/investing/general/2014/01/24/2-issues-that-threaten-comcasts-future.aspx. Spangler, Todd. “NBCU's Peacock Pricing and Launch Dates Announced.” Variety, 17 Jan. 2020, variety.com/2020/digital/news/nbc-peacock-pricing-launch-date-1203469722/.
The media conglomerate best positioned to succeed in 2020 is Disney. Disney has been a well-known name in the entertainment industry for years and will continue to thrive in 2020. Disney has held the title of releasing the highest-grossing movie for the past five years and continuing to make a name for themselves with their newest platform Disney+. Launched in November of 2019, Disney+ offers hundreds of movies and television shows including classics (Pinocchio, Sleeping Beauty), modern-day content (Descendants, Inside Out ), and live-action features (The Parent Trap, Holes). Disney+ also features content from Pixar, Marvel, Lucasfilm, National Geographic, and Twentieth Century Fox. What sets Disney+ apart from other streaming services is their access to profitable franchises and nostalgia amongst viewers. When Disney acquired Marvel and Lucasfilm they attained the IP to their biggest franchises such as The Avengers and Star Wars. The fan bases that follow the Marvel and Star Wars films are typically die-hard fans. Disney can count on these fans to make up a large portion of their subscribers. The next large chunk of its subscribers can be attributed to viewers who think of Disney when thinking about their childhood. Disney+ targets millennials and generation Z with shows from their childhood such as DuckTales, Kim Possible, The Suite Life of Zack and Cody. “For some, it’s a chance to relive their childhoods and for others, it’s a chance to share those childhood favorites with their children” (Whitten). Aside from targeting their die-hard fan bases, Disney+ also offers a subscription bundle including ESPN+ and Hulu for $13 a month. This bundle allows users to access triple the content while saving money each month.
With Disney+ positioned to succeed in 2020, Netflix is left in a vulnerable position most likely to face the most challenges. Compared to Disney+, Netflix’s greatest problem is franchises. As of right now, Netflix is focused on original movies and shows because it allows them to spend less money on licensed content. In the past, Netflix has licensed a lot of classic shows such as Friends and The Office but are losing them due to high licensing fees. Friends was the first show to leave Netflix at the beginning of this year with The Office to follow towards the end of 2020. In regards to Disney, Netflix has several Marvel and Lucasfilm movies on their platform including Avengers: Infinity War and Solo: A Star Wars Story. However, Disney has already released the dates for the removal of their last movies on Netflix. Banking on their original must-watch titles like You and Orange is the New Black, Netflix can still compete alongside Disney+. The biggest advantage Netflix has amongst Disney is its variety of content. The television shows and movies provided on Netflix are targeted to a bigger audience with room for viewers to incorporate it into their daily routine. To compete against Disney, it is said that Netflix will be spending more than $17 billion on content in 2020 including its newest deal with Nickelodeon for animated originals (Spangler).
Work Cited: Jarvey, Natalie. “Disney Over the Top: Bob Iger Bets the Company (and Hollywood's Future) on Streaming.” The Hollywood Reporter, 19 Oct. 2019, www.hollywoodreporter.com/features/bob-iger-bets-company-hollywood-s-future-streaming-1247663. Spangler, Todd. “Netflix Projected to Spend More Than $17 Billion on Content in 2020.” Variety, 21 Jan. 2020, variety.com/2020/digital/news/netflix-2020-content-spending-17-billion-1203469237/. Whitten, Sarah. “Disney Is Betting Big on Nostalgia for Disney+ Launch.” CNBC, CNBC, 13 Nov. 2019, www.cnbc.com/2019/11/12/disney-is-betting-big-on-nostalgia-for-disney-plus-launch.html.
Part 1:
ReplyDeleteDisney seems to be the winner of the streaming wars- at least for the year of 2020. Disney has acquired Pixar, 20th Century Fox, Lucasfilm, Marvel, ESPN, and A&E. This acquisition alone gives Disney rights to some of the most in-demand content that media users want. Even if Disney had only received the rights to the Marvel universe, that would be enough for a large majority of users, to sign up to their streaming service, Disney+. Marvel’s Avengers: Endgame, broke the box office record in 2019 for becoming the highest grossing film in history. And it seems all those Endgame viewers rushed to the site on the first day that Disney+ was launched. The website experienced a slew of technical difficulties that caused the site to glitch due to high website traffic. Disney has a well-established fan base that will follow their business decisions. Because of this cult-following and their huge financial success, this gives Disney the opportunity to take risks: “Building these services [Disney+ and the ESPN streaming service] would mean short-term economic pain, as Disney would begin holding back the movies and shows it would have licensed to Netflix for its own use on Disney+, forgoing some $150 million in income in 2019 alone” (Keegan). Disney can physically afford to take this financial blow due to its promised success and its consistent and loyal fans.
Part 2: (one line in my works cited keeps going all the way to the left I apologize)
DeleteWhen it comes to the losers of the streaming wars, two services come to mind: AppleTV and Netflix. These streaming services each have a different Achilles heel and may be lost in this future filled with streaming. Netflix was founded in 1997 and has been through the changes of the decades as streaming became an essential in everyday consumer life. The streaming service has put out their own original content that has become greatly successful in pop culture, but is it enough to power through the competition? Netflix has been virtually competitor-less since its birth. It’s ease and accessibility has become something the users yearn for at the end of a stressful day. However, all of these competitors have developed seemingly at once, threatening the once invulnerable company. In response to these services, Netflix has developed a plan to spend more than $17 billion on content in the upcoming year. In an article published by Variety, is it written that “...Netflix’s overall content spending is significantly higher than what big media conglomerates have told Wall Street they’re going to plow into their own streaming initiatives” (Spangler). Netflix’s CEOs have assured the public that they aren’t worried about the streaming wars or competitors, stating that the wars themselves aren’t even real. It seems like this $17 billion dollars could be in a bid for help, knowing that a threat is imminent. On the other hand, AppleTV is just a ploy to get users to buy their products. Apple is enticing its users to use its streaming platform- even for free for an entire year. But this only comes with the purchase of an Apple device. Yes, Apple has recruited mega-celebrities for their service, but not for the love of film or television- just to sell products. And this motive shows in the reviews for original AppleTV content. A review written for CNET for the show For All Mankind ends on a simple note: “For All Mankind isn't unlike the actual push toward the moon. That took awhile to get there too” (Carson). The foundation of AppleTV is based on sales and devices and not the actual content, which will harm the service in the next year.
Works Cited
Carson, Erin. “Apple TV PLus Launches For All Mankind on a Meandering
Space Race.”
CNET, CNET, 31 Oct. 2019,
www.cnet.com/news/apple-tv-plus-launches-for-all-mankind-on-
meandering-space-race-r
eview/.
Keegan, Rebecca. “In Baby Yoda, Hollywood Sees Its Past, Present and Meme-Able Future.”
The Hollywood Reporter, 20 Dec. 2019,
www.hollywoodreporter.com/features/baby-yoda-represents-past-
present-future-hollywood-1263588?
tm_source=Sailthru&utm_medium=email&utm_campaign=THR%27s%2BTod
ay%2Bin%2BEntertainment_now_2019-12-
19%2B07%3A18%3A10_ehayden&utm_term=hollywoodreporter_tie.
Spangler, Todd. “Netflix Projected to Spend More Than $17 Billion on Content in 2020.”
Variety, 21 Jan. 2020,
variety.com/2020/digital/news/netflix-2020-content-spending-17-
billion-1203469237/.
The major media conglomerate which is best positioned to succeed in 2020 is Comcast. Comcast is destined to have a huge year because of their new content coming, and ownership of primetime important live sporting events.
ReplyDeleteThis upcoming April, Comcast is releasing a brand new streaming service called Peacock. Peacock is expected to carry top shows such as The Office, Law and Order, and Saturday Night Live (Szalai). According to data that Nielsen compiled for the Wall Street Journal last year, “The Office” was the most-watched show on Netflix before being taken off. Nielsen looked at the numbers over a 12-month period and found that the show accounted for 45.8 billion minutes watched which wasn’t even close to the second place, “Stranger Things,” which clocked in at 27.6 billion minutes (Metz).
Part 1 - Quinn Frankel
DeletePart 2 - Quinn Frankel
ReplyDeleteNot only is the lineup of shows spectacular for Peacock, but Comcast and NBC are strategically working hard to make sure Peacock stands out from their competitors. Instead of having one base price, like some of the other competition, Peacock is introducing a pricing tiers system that includes three different options for consumers to choose from. The tiers are a free one with ads, a $10/month premium account, and a $15/month premium account (Spangler). The different price options lead to a great opportunity to put peacock ahead of its competition. Sites like Netflix and Hulu only have one base fare, and with the introduction of the tiers, consumers may not enjoy the limited flexibility. Dan Ives of Wedbush Securities said that Peacock “will clearly disrupt the leader, Netflix, and its subscriber trajectory in the streaming battle over the coming years. (Szalai))”
Peacock will also be advertised heavily during top primetime showings on NBC. “Sunday Night Football,” which has been broadcasted by NBC for the past 13 years, was the most viewed program on broadcast television for the ninth consecutive year (Thorne). Even when Football isn’t in season, NBC still brings in the sports viewership. Comcast owns the right to primetime “Wednesday Night Hockey” and to the upcoming 2020 Summer Olympics in Tokyo. The most recent summer games, held in Rio de Janiero in 2016, drew in an audience of 3.6 billion viewers (Statista). All of these events serve as a great platform to advertise the brand new streaming service.
Comcast is creating a streaming service with a lineup of shows that have an extreme cult following, and flexible prices for consumers to choose from. Comcast currently has the most viewed program on broadcast television for the ninth consecutive year, and the Tokyo Olympics will provide large ratings boost in the summer, and even more, content to be generated. Going into the new year, out of all the media conglomerates, Comcast is best positioned to succeed in 2020 compared to all its competitors.
Sources:
Metz, Nina. “'The Office' Is Netflix's Most Popular Show, Even Though It Was Made for and Originally Aired on an Old-School Broadcast Network. Oh, the Irony.” Chicagotribune.com, 3 July 2019, www.chicagotribune.com/entertainment/tv/ct-mov-netflix-the-office-0705-20190703-fjlo4pkt5jb7llpo2aixl7o2pe-story.html.
Molla, Rani, and Peter Kafka. “Here's Who Owns Everything in the Media Today.” Vox, Vox, 5 Dec. 2019, www.vox.com/2018/1/23/16905844/media-landscape-verizon-amazon-comcast-disney-fox-relationships-chart.
Spangler, Todd. “NBCU's Peacock Pricing and Launch Dates Announced.” Variety, 17 Jan. 2020, variety.com/2020/digital/news/nbc-peacock-pricing-launch-date-1203469722/.
Statista Research Department. “Olympic Games: TV Viewership Worldwide 2016.” Statista, 4 Mar. 2019, www.statista.com/statistics/287966/olympic-games-tv-viewership-worldwide/.
Szalai, Georg, and Paul Bond. “NBCUniversal's Peacock Unveiling: Analysts React.” The Hollywood Reporter, 17 Jan. 2020, www.hollywoodreporter.com/news/nbcuniversal-unveils-peacock-streaming-service-analysts-reactions-1270347.
Thorne, Will. “TV Ratings: 'Sunday Night Football' Ends Season at 4-Year High.” Variety, 30 Dec. 2019, variety.com/2019/tv/news/tv-ratings-sunday-night-football-ends-4-year-high-1203453870/.
The media conglomerate best set up for success in 2020 seems to be Disney, because of their new streaming service, Disney +. Disney + is a streaming service that came out in November of 2019, so it is still relatively new. After its release, it was the newest sensation in the streaming world. The streaming service has everything Disney has ever made, and that is not an exaggeration. From old shows like Suite Life of Zach and Cody, to old movies like the Star Wars trilogy, Disney has caught the eyes of new and old lovers of the company. With the help of The Mandalorian, and the newest Disney star “Baby Yoda,” Disney is racking in the money from the publicity. With a new Star Wars movie coming out as well, viewers are trying to go back and watch the old episodes, which are all on the Disney + streaming service. According to an article written by Rebecca Keegan for Hollywood Reporter, Disney expects to amass 60 to 90 million describers by the time they reach 2020. With new shows being added in 2020, Disney expects to maintain the popularity.
ReplyDeleteNot everyone is a fan of Disney, as well as Disney +. In an article written for Forbes by Erik Kain, he admits to loving their content, but not loving the service itself. He marveled at The Mandalorian, but “the streaming service that hosts the show” was not great. This seems to be a common theme with Disney+. When the service was first launched, it experienced all kinds of technical difficulties, including the service actually crashing down the first day it opened up for viewers. Maybe Disney was unaware of the phenomenon they were creating, but that seems like no way to start up a streaming service. Kain in his article was not afraid to let readers know how shaky the service was, and how many times it froze while he was trying to watch the show. It goes to show you that even with his critique of Disney +, he is still using the service, and watching the great content it has produced so far.
To go along with people not being fans od Disney and Disney + are the owners of Netflix. It seems that with a service like Disney+, many people have decided to cancel their subscriptions to Netflix. In an article written by Todd Spangler for Variety, Netflix is projected to spend more than $17 billion on new content in 2020. And while the owners of Netflix do not believe in the streaming wars, it is clear by their companies actions that they do see other companies as a threat, including that of Disney+. Although Netflix was picked the most by viewers when asked what other streaming service they use besides Television, Disney spent a much larger sum on original content in 2019. Disney is the new wave and has just been launched a few months ago. With Baby Yoda on the rise, as well as all the old classics, Netflix has their back against the walls, and in 2020 will be spending a lot of money to try and create new content to win the streaming battle.
Works Cited
Keegan, Rebecca. “In Baby Yoda, Hollywood Sees Its Past, Present and Meme-Able Future.” The Hollywood Reporter, 20 Dec. 2019, www.hollywoodreporter.com/features/baby-yoda-represents-past-present-future-hollywood-1263588?utm_source=Sailthru&%3Butm_medium=email&%3Butm_campaign=THR%27s%2BToday%2Bin%2BEntertainment_now_2019-12-19%2B07%3A18%3A10_ehayden&%3Butm_term=hollywoodreporter_tie
Spangler, Todd. “Netflix Projected to Spend More Than $17 Billion on Content in 2020.” Variety, 21 Jan. 2020, variety.com/2020/digital/news/netflix-2020-content-spending-17-billion-1203469237
Kain, Erik. “Disney Plus Review: Great Content, Bad Technology.” Forbes, Forbes Magazine, 7 Jan. 2020, www.forbes.com/sites/erikkain/2020/01/06/disney-plus-review-great-content-bad-technology/#6aea74875a05
Disney is most definitely the major media conglomerate that is going to flourish in 2020. Costing $6.00/month Disney+ is helping to make Disney itself in the forefront of all other major companies. This streaming service is not just extremely kid-friendly, but it is also loved by adults because of the many genres and unique touches on shows/movies.
ReplyDelete“Over the past two years, Iger has been singularly focused on reorienting The Walt Disney Company, founded in 1923 at the dawn of the motion picture industry, for its streaming future.” (Hollywood Reporter) The Walt Disney company has over $25 billion in revenue and is known to be one of the biggest media conglomerates. This company is positioned to be the most successful in 2020 simply because of all the different areas in which Disney is successful. Disney is not just known for their new streaming services, but they are known for their many theme parks around the globe, their own publishing company, shares is major broadcasting networks and radio stations, and even their own record companies. Disney is recognized around the globe not just for their name, but also known for their trademarks such as Pixar, Marvel, and LucasFilm. Looking even deeper into Disney’s ownerships, Disney owns some of the most popular television stations like ABC and ESPN, I sure don’t see other media conglomerates doing this much, do you?
On the other hand, in regard to the media conglomerate that is going to endure the most harm in 2020 it is easily going to be Comcast. Although Comcast is still one of the only internet services in the country currently, Comcast has become pretty outdated compared to competitors. It is pretty known now that Comcast has jacked up their prices and people are becoming a bit uneasy with this change. Also, they are going to be launching a new streaming service in April called Peacock, this might seem like a good idea up front but compared to Apple TV, Netflix, Dinsey+, and even Hulu this might be a bad idea going into 2020. These other streaming companies have a much stronger brand name and people are not going to want to purchase yet another service. For Comcast, it is going to be a challenge to climb in success in order to even compete with these other streaming services, it is going to be interesting to see how that works out for them.
Google Fiber has just been introduced in a few cities around the United States making yet another challenge coming towards Comcast this year. This launch with google offers pretty affordable internet and digital TV packages that are going to threaten Comcast. You might think because Comcast has a pretty strong name, that they will not run into issues but in fact it is going to be a pretty long year for them.
(KALEY NESCI) Work Cited:
DeleteLawler, Kelly. “Disney+ to Apple TV+ to Netflix: All the Major Streaming Services, Ranked.” USA Today, Gannett Satellite Information Network, 12 Nov. 2019, www.usatoday.com/story/entertainment/tv/2019/10/29/apple-tv-netflix-disney-all-streaming-services-ranked/2484448001/.
Jarvey, Natalie. “Disney Over the Top: Bob Iger Bets the Company (and Hollywood's Future) on Streaming.” The Hollywood Reporter, 19 Oct. 2019, www.hollywoodreporter.com/features/bob-iger-bets-company-hollywood-s-future-streaming-1247663.
Carpenter, J. William. “Top 5 Companies Owned by Disney.” Investopedia, Investopedia, 4 Dec. 2019, www.investopedia.com/articles/markets/102915/top-5-companies-owned-disney.asp.
“Media Giants - The Walt Disney Company | Merchants Of Cool | FRONTLINE.” PBS, Public Broadcasting Service, www.pbs.org/wgbh/pages/frontline/shows/cool/giants/disney.html.
Henage, Chad. “2 Issues That Threaten Comcast's Future.” The Motley Fool, The Motley Fool, 24 Jan. 2014, www.fool.com/investing/general/2014/01/24/2-issues-that-threaten-comcasts-future.aspx.
Spangler, Todd. “NBCU's Peacock Pricing and Launch Dates Announced.” Variety, 17 Jan. 2020, variety.com/2020/digital/news/nbc-peacock-pricing-launch-date-1203469722/.
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ReplyDeleteThe media conglomerate best positioned to succeed in 2020 is Disney. Disney has been a well-known name in the entertainment industry for years and will continue to thrive in 2020. Disney has held the title of releasing the highest-grossing movie for the past five years and continuing to make a name for themselves with their newest platform Disney+. Launched in November of 2019, Disney+ offers hundreds of movies and television shows including classics (Pinocchio, Sleeping Beauty), modern-day content (Descendants, Inside Out ), and live-action features (The Parent Trap, Holes). Disney+ also features content from Pixar, Marvel, Lucasfilm, National Geographic, and Twentieth Century Fox. What sets Disney+ apart from other streaming services is their access to profitable franchises and nostalgia amongst viewers. When Disney acquired Marvel and Lucasfilm they attained the IP to their biggest franchises such as The Avengers and Star Wars. The fan bases that follow the Marvel and Star Wars films are typically die-hard fans. Disney can count on these fans to make up a large portion of their subscribers. The next large chunk of its subscribers can be attributed to viewers who think of Disney when thinking about their childhood. Disney+ targets millennials and generation Z with shows from their childhood such as DuckTales, Kim Possible, The Suite Life of Zack and Cody. “For some, it’s a chance to relive their childhoods and for others, it’s a chance to share those childhood favorites with their children” (Whitten). Aside from targeting their die-hard fan bases, Disney+ also offers a subscription bundle including ESPN+ and Hulu for $13 a month. This bundle allows users to access triple the content while saving money each month.
ReplyDeleteWith Disney+ positioned to succeed in 2020, Netflix is left in a vulnerable position most likely to face the most challenges. Compared to Disney+, Netflix’s greatest problem is franchises. As of right now, Netflix is focused on original movies and shows because it allows them to spend less money on licensed content. In the past, Netflix has licensed a lot of classic shows such as Friends and The Office but are losing them due to high licensing fees. Friends was the first show to leave Netflix at the beginning of this year with The Office to follow towards the end of 2020. In regards to Disney, Netflix has several Marvel and Lucasfilm movies on their platform including Avengers: Infinity War and Solo: A Star Wars Story. However, Disney has already released the dates for the removal of their last movies on Netflix. Banking on their original must-watch titles like You and Orange is the New Black, Netflix can still compete alongside Disney+. The biggest advantage Netflix has amongst Disney is its variety of content. The television shows and movies provided on Netflix are targeted to a bigger audience with room for viewers to incorporate it into their daily routine. To compete against Disney, it is said that Netflix will be spending more than $17 billion on content in 2020 including its newest deal with Nickelodeon for animated originals (Spangler).
Work Cited:
Jarvey, Natalie. “Disney Over the Top: Bob Iger Bets the Company (and Hollywood's Future) on Streaming.” The Hollywood Reporter, 19 Oct. 2019, www.hollywoodreporter.com/features/bob-iger-bets-company-hollywood-s-future-streaming-1247663.
Spangler, Todd. “Netflix Projected to Spend More Than $17 Billion on Content in 2020.” Variety, 21 Jan. 2020, variety.com/2020/digital/news/netflix-2020-content-spending-17-billion-1203469237/.
Whitten, Sarah. “Disney Is Betting Big on Nostalgia for Disney+ Launch.” CNBC, CNBC, 13 Nov. 2019, www.cnbc.com/2019/11/12/disney-is-betting-big-on-nostalgia-for-disney-plus-launch.html.
Looking into this year, it seems that Disney is going to be one os the most, if not the most, successful media conglomerate of 2020.
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