Which two
industries do you think will undergo the most change in the next 10 years? How
will media professionals and users/consumers be impacted by those changes?
*Note: For the final blog posting, you must still use
three readings to support your responses. They can be from any point in the
semester and they must be assigned readings for the class (no additional
outside article/source required). Limit: 11 responses
In the next 10 years, the two industries that will undergo the most change are technology and advertising. In fact, the two are more closely related than they may seem. New technology enhances advertising techniques and better advertising sells new technology.
ReplyDeleteTechnology has advanced greatly during the last decade and continues to expand at a rapid speed. Much of the communications industry is reliant on technology. Advancing technology means more capabilities for photography, social media, influencers, filmmakers, and journalists, just to name a few. The biggest recent shift in technology has been due to the Coronavirus. With many businesses and schools forced to work from home, online platforms, such as Zoom, have been on the rise. Although these platforms were used for business meetings before, the sudden increase has been drastic. A recent article in the Washington Post gave some statistics on the sudden surge saying, “Zoom was used by more than 200 million callers last month, up from 10 million in December, and is used in more than 90,000 schools across 20 countries,” (Harwell). Zoom is also being used for socialization purposes since people are being asked to stay in their homes.
Although this is great for Zoom’s bottom line, they were far from ready for the effects of this virus and the security concerns that have come with it. Many meetings have been hijacked by people spreading inappropriate images or terrorist threats. There is also the concern of speech being monitored during meetings (Harwell).
As technology continues to grow and expand, security will remain the biggest concern. If consumers do not feel comfortable using the new technology, it will not be successful. It will be interesting to observe the shift in online learning and online jobs after this pandemic. Many companies have realized that certain things can be done remotely. This could result in some job cuts down the road, but could also open up opportunities to people with disabilities or other restrictions.
DeleteIn addition to new devices themselves, technology is also impacting the world of advertising. This is the next industry estimated to have the biggest changes in the next 10 years. With more ways to track users than ever before, content can be curated for the consumer. Addressable content is the process of showing different ads to different viewers watching the same program based on their interests and demographics. This data is collected from monitoring the user’s consumption habits over time and is “expected to grow 74% by 2020,” (Taylor). One of the ways new technology in the home is used to monitor consumption habits is through devices like the Roku. Roku allows for brands to create “full-screen interactive video and overlays that invite consumers to engage with brands in new and immersive ways” (Estes).
With improved ways to target the consumer, advertisers face a better chance of engaging with the consumer. Many people are concerned about the ethics and security behind in-home data collection. Over the next 10 years, this process will likely become more accepted by consumers as advertisements bring them to their desired product more easily. Others, however, may stand by their argument that this type of advertising is wrong. It will be interesting to watch how this process becomes more streamlined over the next decade. I estimate that it will create more jobs in the industry as advertisements become more interactive.
Sources:
Estes, Adam Clark. “Your Roku Is an Ad Factory.” Gizmodo, Gizmodo, 7 Oct. 2019, gizmodo.com/your-roku-is-an-ad-factory-1838843249.
Harwell, Drew. “Everybody Seems to Be Using Zoom. But Its Security Flaws Could Leave Users at Risk.” The Washington Post, WP Company, 2 Apr. 2020, www.washingtonpost.com/technology/2020/04/02/everybody-seems-be-using-zoom-its-security-flaws-could-leave-people-risk/.
Taylor, Charles. “Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away.” Forbes, Forbes Magazine, 19 Mar. 2019, www.forbes.com/sites/charlesrtaylor/2019/03/18/addressable-tv-is-creating-new-advertising-capabilities-and-they-are-not-going-away/#42f123f215ce.
Two industries that are going to undergo the most change in 10 years are the film industry and the television industry. The film industry has made tremendous strides this past decade, especially in terms of inclusion. Hollywood finally started to provide viewers with new films that went against the status quo by including women, people of color and the LGBTQ+ community. According to an article on The Hollywood Reporter, films with people of color performed just as well, if not better than films without. It says, “Black Panther proved that a black superhero movie, set in a black culture, directed and written by black filmmakers, could earn more than $1 billion” (Abdul-Jabbar). While this is a great improvement for the industry, it also goes to show how much work still needs to be done. It took 10 years to make this progress, which means it could very well take 10 more years to reach the next phase of inclusion. The film industry in general is going to have to continuously evolve throughout this next decade to keep up with streaming services that currently exist, and will most likely show up as the years go by.
ReplyDeleteThe television industry, like film, will go through the usual changes over the next 10 years. However, the biggest change will revolve around streaming. In 2019 alone, some of the best TV shows were on streaming services, while others were on standard cable networks. According to The Hollywood Reporter, Game Of Thrones had over 44 million viewers of its final season and Netflix’s Stranger Things improved by 21 percent compared to its previous season. Looking towards the future, it’s clear that streaming will continue to be in the picture. But with many well-known shows coming to their end, does this mean streaming will start to take over the television world? It’s very possible and only time will tell.
The industries and their consumers will all be affected by these potential changes over the next 10 years. In normal circumstances the streaming wars would continue to go on, industries will continue to break barriers and at the end of this decade we will look back to today and make more comparisons about what has changed. Unfortunately, all this has changed due to the COVID-19 outbreak. With quarantine becoming mandatory and the outside world being on hold, people have put more of their attention on film and television. This has put a big strain on these industries because television shows that include live segments can no longer function and films can’t make money from movie theaters. According to an article on Variety, “Trolls World Touer” is going to be the first major movie to skip a theatre release and go straight to streaming (Rubin). If this proves to be successful, more studios may follow and question the future of movie theaters entirely. So while the future may look bright for these industries, there is still a lot of unknown that could appear over the next 10 years.
Abdul-Jabbar, Kareem. “Kareem Abdul-Jabbar: In Hollywood, a Decade of Racial Progress But at a Glacial Pace.” The Hollywood Reporter, 24 Dec. 2019, www.hollywoodreporter.com/news/kareem-abdul-jabbar-hollywood-s-favorite-films-decade-1263590?utm_source=Sailthru&utm_medium=email&utm_campaign=THR's Today in Entertainment_now_2019-12-23 07:02:56_ehayden&utm_term=hollywoodreporter_tie.
DeletePorter, Rick. “'Game of Thrones,' 'Stranger Things' and the TV Ratings Winners and Losers of 2019.” The Hollywood Reporter, 10 Apr. 2020, www.hollywoodreporter.com/live-feed/tv-ratings-winners-losers-2019-1264932?utm_source=Sailthru&utm_medium=email&utm_campaign=THR's Today in Entertainment_2019-12-30 07:11:00_aweprin&utm_term=hollywoodreporter_tie.
Rubin, Rebecca. “'Trolls World Tour' Straight to Streaming - Sign of the Times or the New Normal?” Variety, Variety, 9 Apr. 2020, variety.com/2020/film/news/trolls-world-tour-streaming-theatrical-window-future-1234573263/.
The two industries that are going to change the most in the next 10 years are the advertising and film industry. Both industries are already shifting due to consumers’ wants and needs. In the past, society was more passive in the way that it consumed media. Now, people are more active in their media diets and demand more from the industries who deliver content.
ReplyDeleteSociety as a whole has become less trusting of traditional advertising. This is why there has been a shift to influencer led campaigns. Now, we would rather have influencers who we have built a personal relationship with advertise to us over the product companies themselves. In the past few years, the FTC began “cracking down on influencers who don’t properly disclose paid partnerships” and creating regulations for sponsored posts (Mic Editors). I believe this will continue in the next 10 years until the FTC has very clear and precise guidelines for influencers and there are more consequences for deception. I also see influencer marketing becoming more and more popular in the next few years as influencers become more like traditional celebrities.
In regards to film, I believe the next 10 years will bring more representation. There is already a push to have more women and minorities in front of and behind the camera. This goes back to more active audiences that want movies to represent society accurately. We’ve already seen a move towards this with the success of Black Panther, “a black superhero movie, set in a black culture, directed and written by black filmmakers” which earned “more than $1 billion”, and the immense interest in Jordan Peele’s movies Get Out and Us (Abdul-Jabbar). However, Abdul-Jabbar from The Hollywood Reporter notes that this change has been moving at a “glacial pace”. In the next couple years, I think we will see film professionals feel more pressure to not only cast more minorities but hire them behind the scenes as well.
We will also continue to see more women in film. Recently, films like Little Women, Booksmart, and The Farewell have been successful with storylines that feature women in powerful and smart roles. All of these films were also directed by women (Schaffstall). There is a definite push for more of these types of plots and characters in more than just indie films. In the next 10 years, I think we will see a big change in the number of female directors, and other roles in film will follow suit.
These changes in film and advertising are all due to more active audiences. Consumers want products to be recommended to them, not pushed by companies they have no personal relationship with. This may cause influencer marketing to become just as common as traditional advertising. Active audiences will also push the film industry to listen to the types of people we want to see in film and make necessary changes. I believe the next 10 years will only cause positive and more realistic shifts in the different media industries.
Mic Editors. “How Much Money Do Influencers Actually Make?” Mic, Mic, 13 Feb. 2019,
www.mic.com/articles/192799/how-much-money-do-influencers-actually-make.
Schaffstall, Katherine. “Female Directors of Top-Grossing Films Reached 13-Year High in 2019: Annenberg Study.” The Hollywood Reporter, The Hollywood Reporter, 2 Jan. 2020, www.hollywoodreporter.com/news/female-directors-top-films-reached-13-year-high-2019-annenberg-1265541.
Abdul-Jabbar, Kareem. “Kareem Abdul-Jabbar: In Hollywood, a Decade of Racial Progress But at a Glacial Pace.” The Hollywood Reporter, The Hollywood Reporter, 24 Dec. 2019, www.hollywoodreporter.com/news/kareem-abdul-jabbar-hollywood-s-favorite-films-decade-1263590?utm_source=Sailthru&utm_medium=email&utm_campaign=THR%27s%2BToday%2Bin%2BEntertainment_now_2019-12 23%2B07%3A02%3A56_ehayden&utm_term=hollywoodreporter_tie.
Quinn Frankel
ReplyDeleteThe two industries that are going to undergo the most change in the next 10 years is the television industry and the advertising industry. Both of these industries are now learning that they need to shift more towards what the average consumer wants, rather than what they think will drive the most profit. Consumers are now way more active in how they take in their content, especially in the television and advertising industry.
As communication technology emerges and advances, it’s allowed for advertising agencies to interact with consumers more. Consumers are becoming more aware of how advertising agencies target their audiences, and many consumers are starting to grow concerns about their online data. Within the next 10 years, consumers will want to protect their data more, as more information will become available about what advertising agencies do to target them. Other consumers actually enjoy getting advertisements curated just for them, and even invest in products that monitor their consumption habits. Roku, for example, “invites consumers to engage with brands in new and immersive ways” (Estes). What some consumers may not understand about Roku is that, “Roku takes a cut when you subscribe to channels, like Netflix through one of its devices. It sells audience data publishers, and even has an email marketing program.” (Estes). Consumers and advertising agencies will need to come to a conclusion to this debate in the next 10 years, whether it’s ethical or not to sell and use consumer data for advertising purposes.
The television industry, will also go through massive changes over the next 10 years, due streaming services becoming the new normality for TV. Within the coming year, Apple TV+, Disney +, HBO Max, and Peacock will all be available to consumers (Goldberg). Consumers will now have more choice than they ever had before when it comes to streaming. Within the next 10 years, consumers will need to decide whether they want to subscribe to one of the newer streaming services, or if they want to keep with the original platforms like, Netflix, Amazon, Hulu (Goldberg).
Quinn Frankel (part 2)
DeleteThe current COVID-19 pandemic, will definitely have a huge impact on the television industry moving forward in the next 10 years. The Hollywood Reporter reports that “over 60 broadcast pilots are now all on hold, and a potential writers strike is bound to happen” (Goldberg). The television Industry will need to figure out how to come back from this pandemic, when it’s safe to do so, since all these shows are just in the beginning of production, they’ll need to find a way to quickly produce and get these shows ready, because every kind of audience is going to look forward to brand new content.
All of these changes in the television and advertising industry will be very interesting to follow in the next 10 years. There’s plenty of changes to come, and it’ll be great to see how consumers try to take control of what they really want to see, and how they want to be treated.
Sources:
Estes, Adam Clark. “Your Roku Is an Ad Factory.” Gizmodo, Gizmodo, 7 Oct. 2019, gizmodo.com/your-roku-is-an-ad-factory-1838843249.
Goldberg, Lesley. “TV Has Mostly Stopped Production. What Happens Next?” The Hollywood Reporter, 19 Mar. 2020, www.hollywoodreporter.com/live-feed/tv-has-stopped-production-what-happens-next-1285099.
Goldberg, Lesley. “Peak Streaming TV: The Upsides and Challenges for the Four New Services.” The Hollywood Reporter, 14 Apr. 2020, www.hollywoodreporter.com/live-feed/peak-streaming-tv-upsides-challenges-four-new-services-1251054?utm_source=Sailthru&utm_medium=email&utm_campaign=THR's Today in Entertainment_now_2019-10-30 07:15:10_aweprin&utm_term=hollywoodreporter_tie.
Over the next ten years, I think we will see the biggest change in the film and technology industries. Today more than ever, people have been relying on technology and we have seen the industry make large improvements. A New York Times article talked about ways technology can emerge from COVID-19 and the changes it has made on today’s society. The article said, “With people told to work from home and stay away from others, the pandemic has deepened reliance on services from the technology industry’s biggest companies while accelerating trends that were already benefiting them” (Wakabayashi, Nicas, Lohr & Isaac, 2020). Amazon has been overloaded with orders of all sorts of products, and they are even hiring more warehouse workers to meet the demands. People have also become heavily reliant on platforms like Zoom or Facebook messenger to hold business meetings or keep in touch with friends and family. For the next few months companies will continue their shifts to working online and from home, and I wouldn’t be surprised if some stay online for health and safety reasons. Also, in the New York Times article, someone was quoted saying they could easily get used to everything being done online. This would cause places like grocery stores to have to rethink their use of technology to keep up, but it is definitely do able. Even in the beginning of the semester, we discussed gen z’s role in the workplace and the fact that we are digital natives. In a Forbes article, it is discussed how we have grown up with our lives centered around using technology, which is why this generation would not have a problem working primarily online. Forbes says, “…They easily flit between platforms and technologies and pick up new software very quickly” (Patel, 2017).
ReplyDeleteAs for the film industry, I think movie theaters will become few and far between. We spent a lot of time talking about the streaming wars and the effects they have on each other, but they also have impacted movie theater attendance. Why pay to go to a theater when you could watch something in the comfort of your own home. Variety wrote an article about how movie theater attendance has dropped and they said, “U.S. movie admissions slid 4.6% last year to 1.24 billion, the second lowest admissions number during the current century, the National Association of Theatre Owners (NATO) has reported” (McNary, 2020). In the coming years, I think majority of movie and even television viewing will be done through streaming services. A lot of people are now “cutting the cord” and opting to just pay for one or two streaming services. I think movie series that have large fan bases like Marvel or Star Wars still provide incentives to see movies in theaters, but it will be harder for the more independent movies to attract audiences. This could result in smaller production companies going out of business completely.
Wakabayashi, D., Nicas, J., Lohr, S., & Isaac, M. (2020, March 23). Big Tech Could Emerge From Coronavirus Crisis Stronger Than Ever. Retrieved April 15, 2020, from https://www.nytimes.com/2020/03/23/technology/coronavirus-facebook-amazon-youtube.html?action=click&module=RelatedLinks&pgtype=Article
DeletePatel, D. (2017, September 22). 8 Ways Generation Z Will Differ From Millennials In The Workplace. Retrieved April 15, 2020, from https://www.forbes.com/sites/deeppatel/2017/09/21/8-ways-generation-z-will-differ-from-millennials-in-the-workplace/#6e47e4976e5e
McNary, D. (2020, January 18). U.S. Movie Admissions Plunge 4.6% in 2019 Amid Box Office Decline. Retrieved April 15, 2020, from https://variety.com/2020/film/news/box-office-u-s-movie-admissions-decline-1203471592/
Alexis Tinney
ReplyDeleteIn the next 10 years, I think the technology and advertising industries will endure the most change. “While the rest of the economy is tanking from the crippling impact of the coronavirus, business at the biggest technology companies is holding steady — even thriving” (Wakabayashi, Nicas, Lohr & Isaac). This pandemic really paved the way for new technology and has people working harder and faster than ever. Zoom, for example, allowed many people to continue a somewhat normal life from home. Important events like weddings, funerals, classes and even government meetings have been streamed on Zoom. Due to increased volume on the site, the Silicon Valley firm’s market value will double to about thirty-five billion just this year (Harwell). So many events that didn’t seem possible from the comfort of our homes have now been done. We have had to transform into a new way of living and so has technology. Even when COVID-19 is said and done the new normal for events or meetings may continue online for convenience. Although Zoom came to the rescue for many things it hasn’t been all positive. A lot of users are becoming skeptical of the security and privacy issues that come along with it. Zoom has experienced individuals breaking into sessions to make racial statements and privacy concerns. “We did not design the product with the foresight that, in a matter of weeks, every person in the world would suddenly be working, studying, and socializing from home” (Harwell). Experts plan to spend the next 90 days to improve their software for mass usage. This just proves how fast technology is expected to change and evolve compared to other industries. People at home with no human interaction have fully relied on their technology to keep in touch with others. Video-conference tools like Zoom have now become considered essential to most. Big technology companies can rely on increased usage and are expected to continue entertaining consumers (Wakabayashi, Nicas, Lohr & Isaac).
I think the advertising industry will also endure the most change alongside the technology industry. Something rapidly growing in advertising is the use of influencers to promote or endorse products. “If you spend any time on Instagram, you’ve likely seen at least one influencer promoting a product of some sort” (Editors). I myself can agree its hard to not come across influencers promoting something at least once a day. Recently some influencers were able to take their talent to the next level. They will start a YouTube channel or Podcast bring in more revenue. These days companies are putting more money into influencer advertising than normal target advertising. “The rates for a single sponsored post can run from $50 to more than $50,000, depending on the level of influencer. Mega-stars like Selena Gomez and Kylie Jenner pull in $800,000 and $1,000,000 per post, while those with the smallest following on the list charge $1,300 to $3,000 per post” (Editors). The reason companies are starting to use influencers is because of the way consumers react. Consumers are much more likely to believe a celebrity that they look up to rather than an advertisement on Instagram. Since this is such a new way of advertising the kinks are being tirelessly worked out. I think this industry in the next 10 years will undergo plenty of change and bloom. Media professionals and users/consumers will be directly impacted by these changes. It is something we will all have to adjust to and will become the new normal. Overall, these industries are facing so much change currently and will continue evolving for years.
Alexis Tinney
ReplyDeleteWorks Cited
Harwell, Drew. “Everybody Seems to Be Using Zoom. But Its Security Flaws Could Leave Users at Risk.” The Washington Post, WP Company, 2 Apr. 2020, www.washingtonpost.com/technology/2020/04/02/everybody-seems-be-using-zoom-its-security-flaws-could-leave-people-risk/.
Mic Editors. “How Much Money Do Influencers Actually Make?” Mic, Mic, 13 Feb. 2019,
www.mic.com/articles/192799/how-much-money-do-influencers-actually-make.
Wakabayashi, D., Nicas, J., Lohr, S., & Isaac, M. (2020, March 23). Big Tech Could Emerge From Coronavirus Crisis Stronger Than Ever. Retrieved April 15, 2020, from https://www.nytimes.com/2020/03/23/technology/coronavirus-facebook-amazon-youtube.html?action=click&module=RelatedLinks&pgtype=Article
Kayla Gaudet
ReplyDeleteOver the next 10 years, I imagine there would be a major change in the film and tv industry. With the recent events of COVID-19, it has taken a major toll on Hollywood. Before the virus had taken over, both industries were struggling to compete with streaming services. With the rise of streaming services and now the added factor of COVID-19, both tv and film are in trouble. The quarantine has required everyone to stay indoors until further notice, which has been a major strain on Hollywood. Although the movie theater business was struggling before the virus, it’s now possible that they won’t survive after the quarantine ends. No one is going to the movies, television shows can’t continue filming, and release dates on movies have been pushed back. The Variety discusses how the drop in ticket sales might be so major that companies will have to cut their crews down. On top of that, both tv and film will take a massive hit in marketing redo’s due to the shows and movies that have been postponed. Larger companies will be able to manage after this is over however, The Variety mentions how smaller companies such as Lionsgate, MGM, and STX are going to be negatively impacted by the virus. These smaller companies need revenue to keep things moving and the inability to release movies is going to be a major issue. An article from the Hollywood Reporter states that streaming services could actually get in trouble for their low subscription prices and I use to be concerned for that up until COVID-19 came into the picture.
Streaming services have grown tremendously over the past few years and we’re turning into a society that needs content instantly. The cord-cutting trend is increasing and the desire to stay in instead of going to the movies has decreased. According to an article from the Hollywood Reporter, Disney+ is expecting to have roughly 60-90 million subscribers by 2024. Everyone I know today has at least 3 forms of streaming services, typically including Netflix, Hulu, and Disney+. The need for instant gratification in terms of our entertainment has become a major part about how we watch tv. Although Hulu and other services still have commercials, many consumers are willing to watch them if it means they can have the entire season in one sitting. The added pleasure of watching these shows and movies from the comfort of our homes is one of the largest competitors for the film industry. It’s much easier to cuddle up in your bed or couch with a group of friends and watch a movie for the price of $5-12 a month rather than going outside, driving to the theater, and paying over $30 for a ticket and popcorn. Although movie theaters have started reward programs to keep people interested, not only does it not compare, but it has also negatively impacted their sales. The film and television industry has been struggling for a while with the rise in streaming services, but the virus may have been the final thing to put a stop to movie theaters and cable networks.
Works Cited
Littleton, Cynthia. “Hollywood Braces for Coronavirus Financial Hit That Could Change the Industry Forever.” Variety, Variety, 19 Mar. 2020, variety.com/2020/biz/features/hollywood-coronavirus-financial-festivals-film-television-production-1203537442/.
Szalai, Georg, and Paul Bond. “Should Streaming Services Expect Razor-Thin Profit Margins?” The Hollywood Reporter, 26 Nov. 2019, www.hollywoodreporter.com/news/should-streaming-services-expect-razor-thin-profit-margins-1257572?utm_source=Sailthru&%3Butm_medium=email&%3Butm_campaign=THR%27s%2BToday%2Bin%2BEntertainment_2019-11-27%2B07%3A19%3A00_aweprin&%3Butm_term=hollywoodreporter_tie.
The print industry will not be the same in 10 years. Magazines and newspapers have gotten wise to digital trends, and they’re already cultivating online audiences. Some publications limit their free articles, so readers will subscribe to read full issues online. This has essentially replaced the old mail order. Additionally, publications have sought out different media like video. In the “Top 10 Magazine Brands Nov. 2017” study from the MPA, some of the top brands for video include Vanity Fair, Vogue and GQ. This is because all of these publications have lively YouTube channels with beloved video segments like “73 Questions with Vogue.” Additionally, ad revenue can still be made online with even more effective targeted ads, which print publications have traditionally survived on. Magazines and newspapers are still viable industries. Audiences still trust editors working at reputable publications. But, I think print publications’ new home is online with more visual content than ever.
ReplyDeleteThe television industry also seems shaken up. In 10 years, I believe it will look very different. With streaming services producing their own original TV shows, Netflix being the most prolific to a financial fault, cable television is declining. Those cable channels that are not represented well on streaming services are being hit especially hard, “…the erosion of basic cable channels has accelerated. Among major drops in primetime this year among total viewers, AMC was down 22%; FX, down 21%; USA, down 18%; OWN, down 17%; TBS, down 17%; and TNT, down 14%” (Schneider). Whereas other channels, like HBO, are still doing well with both live television programming and streaming. This more diversified model has contributed to greater success as almost every media industry solidifies its online presence. HBO is a prime example of where the industry is heading and its future in 10 years. HBO’s brand is essentially high-production, original hits, “The show (“Game of Thrones”) had its highest-rated Nielsen season ever, with more than 15 million viewers per episode” (Porter). The network brings in millions on linear TV, which is rare as “appointment viewing” has decreased significantly, “…it was extremely rare to find a show that averaged as much as 10 million viewers for its initial airing” (Porter). Additionally, all those high-quality originals bring people to HBO’s streaming service as well, “Based on digital numbers provided by some networks, their shows may receive as much as half their audience over five weeks from streaming” (Porter). Therefore, the 10 year forecast for TV will follow what’s already happening with HBO or Netflix. Audiences in search of high-quality originals will flock to networks or streaming services that provide those shows. Streaming services that cannot provide successful originals will decrease in subscriptions. Networks that cannot make their way successfully onto a streaming services with clear branding and messaging will most likely fail and disappear, or be absorbed by more successful platforms like Hulu that are not known for originals. But, as brand-specific streamers like HBO and Disney+ emerge, even those aggregate streamers like Hulu could be threatened as content is pulled. Streaming is the future.
Porter, Rick. “'Game of Thrones,' 'Stranger Things' and the TV Ratings Winners and Losers of 2019.” The Hollywood Reporter, 16 Apr. 2020, www.hollywoodreporter.com/live-feed/tv-ratings-winners-losers-2019-1264932?utm_source=Sailthru&utm_medium=email&utm_campaign=THR%27s%2BToday%2Bin%2BEntertainment_2019-12-30%2B07%3A11%3A00_aweprin&utm_term=hollywoodreporter_tie. Accessed 16 April 2020.
ReplyDeleteSchneider, Michael. “Most-Watched Television Networks: Ranking 2019's Winners and Losers.” Variety, Variety, 26 Dec. 2019, variety.com/2019/tv/news/network-ratings-top-channels-fox-news-espn-cnn-cbs-nbc-abc-1203440870/. Accessed 16 April 2020.
“Top 10 Magazine Brands-Nov. 2017.” MPA: The Association for Magazine Media. 2018. Web. Accessed 16 April 2020.